Feedback tree

Feedback and inspiration are tightly connected to one another: the right amount of inspiration can help a product become better, while dirty feedback can drain all ideas from a designer.

In this project a tree symbolises all the creative ideas a designer can have, and the direct influence you as an external influence can have on it: you can make ideas grow, based on your own vision if you try to inspire, or you can make the entire tree die down by expressing bad feedback: will you make a branch grow by giving inspiration, taken from the clean water of the island, influencing the ideas of another designer with your own? Or will you be critical, hard and thus killing the ideas of a designer? Or you can combine both and make a whole new branch of ideas grow, making something unique, together with the designer and their ideas.

This project was build in Unreal Engine 4, and loads of experimenting was done to create this cartoon look: materials have been mixed and procedural textures made to make a sweet and comfy art style, mixed with volumetric clouds to create the illusion of a floating island.